JunkKey is an eco-friendly, innovative project which aims to improve the quality of life, preserve the planet, and protect our health. Like many of the ventures we work with, our client has a diverse team of entrepreneurs. In this case, it’s a logistics guru and a Doctor of Physics. The team created a new waste collection model based on data from science and logistics. The JunkKey system uses artificial intelligence and real-time data collection to create smart navigation and to pave the way for urban garbage trucks. With optimized routes, trucks can avoid traffic jams and move between collection points faster, saving time, resources, and manpower. As a result, fuel consumption, air pollution, and greenhouse gas emissions are reduced significantly.