Vibrant, photogenic and one-of-a-kind… sounds like every branding agency’s sweetest dream.
Well, think again.
How do you brand a completely new product when its producer already has a clear and popular brand, but the product is so different?
That’s not all. Soft-serve is based on a pretty familiar concept which has suffered from a reputation of being a form of “fast food”.
Vaniglia has without a doubt created a product that has nothing to do with the existing reputation.
But here at OrderArt, we love a good challenge – and tailored branding strategies is what we do best.